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Search Engine Marketing

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Search Engine Marketing

Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. A solid understanding of search engine marketing is vital to a successful digital marketing campaign. In this course, you will learn about how your website is found on Google, the search landscape and how to spot trends in search.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students and professors in the area of Digital Marketing. strong search engine marketing practices with paid search strategies. This course will cover the basics of planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing. Manage and optimize your campaigns for improved performance and value-added content to be leveraged across all online channels. Measure the success of these techniques to evaluate what works best for website conversions.

Designed For

Designed for marketers, communicators, and business owners, as well as any professionals desiring increased digital savvy.

Steps to Search Engine Marketing Success:
  • STEP 1 – DEFINE AN EFFECTIVE STRATEGY
  • STEP 2 – CHOOSE THE BEST KEYWORDS
  • STEP 3 – OPTIMIZE YOUR WEBSITE’S CONTENT
  • STEP 4 – GET YOUR SITE INDEXED BY THE TOP THREE
  • STEP 5 – ATTRACT QUALITY LINKS TO YOUR WEBSITE
  • STEP 6 – MANAGE AN ROI-DRIVEN PAID SEARCH CAMPAIGN
  • STEP 7 – MEASURE SUCCESS
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